Magazine publishers that try to offer a magazine experience in a browser format often have to compromise design fidelity and brand impact for broader reach. What's more, they struggle with the costs and workflow challenges of simultaneously producing versions for both paper and multiple screen formats. As magazine publishers push forward into the digital age, they're looking for solutions that elevate design as a competitive advantage, attract advertisers, streamline workflows, reduce production costs, and enable business optimization.
Check out this short video to see the interactive version of WIRED created for the Apple iPad using Adobe authoring and design tools. The app is available for purchase on iTunes.
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The Digital Publishing Platform being developed by Adobe allows publishers and advertisers to create immersive onscreen experiences that combine the visual impact of print design, the immediacy of touch interaction, and the engagement of interactive elements such as video, audio, animated infographics, 360° views, and more. Because this platform builds on the foundation of Creative Suite 5, it lets magazine design, editorial, and production teams use familiar tools and skills to efficiently create versions for print and a wide range of screens. Integrated analytics will enable publishers to plan editorial content and provide advertisers with accurate, detailed insight into how readers are interacting with stories and ads.
For brand advertising, the Digital Publishing Platform introduces an exciting new paradigm. Readers can enjoy sustained interactions with engaging, immersive ads within the context of digital magazines. Publishers can offer advertisers highly targeted ad placement based on analytic data, leading to a higher return on advertising expenditures. This new ad framework will allow publishers to boost advertising revenue and increase their profitability.
Book publishers and distributors entering the digital market seek cost-effective authoring workflows, copy protection, and distribution control for eBooks. Booksellers are grappling with how to leverage their relationships with publishers to maintain market share, develop flexible business models, and reach readers in new ways. Readers want to enjoy books on their preferred device wherever and whenever they want — without having to deal with incompatible libraries or file formats.
Adobe's comprehensive eBook Platform enables book publishers and their partners to author, monetize, and deliver eBook content. Publishers can lower production costs by exporting high-quality book layouts from Adobe InDesign® to the industry-standard, open EPUB and PDF formats using software and skills they already have. With the Adobe eBook Platform, booksellers can maintain direct relationships with their readers who are turning to digital content. Book consumers can download, transfer, and read EPUB eBooks on personal computers, smartphones, and dozens of dedicated e-reader devices. The comprehensive eBook publishing solution from Adobe enables book publishers to more efficiently meet the complex challenges of a competitive publishing environment.
Newspaper publishers want to boost circulation by delivering their newspapers on a wide range of devices. To offset the mindset that "online means free," they must deliver engaging content for which readers will pay. They also want to offer advertisers new interactive advertising opportunities that engage newspaper audiences with brand advertising on desktops and mobile devices. Newspaper audiences want a reading experience that combines the best features of print and screen.
The Adobe Digital Publishing Platform will let newspaper publishers develop and brand their own customized digital readers, combining enhanced navigation, rich media, and interactivity as in the Times Reader application developed by The New York Times and Adobe. Publishers and their advertisers will be able to incorporate video, slide shows, and audio to create more engaging reading experiences. The Digital Publishing Platform will also provide publishers with technology for receiving up-to-the-minute dynamic content feeds within existing design templates.
Today's consumers want to shop when, where, and how they prefer. To respond, retailers are searching for ways to integrate store, catalog, and e-commerce activities into a seamless shopping experience. Retail catalog publishers are exploring how to combine the immediacy of browsing in a store, the ease of flipping through a print catalog, and the convenience of shopping online.
The Digital Publishing Platform allows catalog publishers to use elements such as video, audio, 360° views, and pan and zoom tools to provide consumers with informative, pleasurable, onscreen browsing experiences, whether at home or in a retail store. With Adobe Creative Suite 5 and new publishing technologies, catalog design teams can create innovative, engaging catalogs that boost traditional e-commerce while leveraging the explosive growth of mobile shopping.
